The Pamplin School of Business has announced a new certification program, Marketing for Impact, which begins September 10, 2016. Classes will take place on Saturdays from September 10 to October 29, 8 a.m.-4 p.m., with lunchtime. Students will learn critical communications skills in an eight week marketing certification course tailored for entrepreneurs, nonprofit leaders, social innovators, and any cause-driven professionals who need to market big ideas on small budgets. Course modules will include foundations of strategic communications and brand identity, putting identity into action, crafting and telling a story for impact, and measuring and growing your communications. Prior experience in marketing and communications is not required.
Learn the fundamentals of building strategy and brand while accelerating tactical skills in key areas of implementation including developing an online presence, mastering digital media, managing public relations, preparing for crisis communications and planning a communications budget. Course participants will learn from a curated network of professional experts, academics, and local changemakers. Integrated networking and practicum components ensure a head start to building an impactful marketing community and presence upon course completion. Register by July 31, 2016 to receive the early bird rate.
For more information contact Melissa McCarthy, program director, at 7225 or mccarthy@up.edu.
All UP community members are invited to learn about the Pamplin School of Business graduate programs, including the MBA with six concentrations, MBA in Non-Profit Management, MS in Finance, and MS in Operations & Technology Management. Find out about flexible programs that match the lifestyle of working professionals with evening courses, go at your own pace options, and more. All programs are accredited by AACSB, the top global accreditation authority, and faculty members are dedicated to students’ success through academic support, advising, small class size, connections in the business community, and critical expertise in the field.
