Naga Vemprala recently received his doctorate in information technology at the University of Texas at San Antonio. He graduated from Andhra University with a bachelor’s degree in electrical engineering. Prior to his Ph.D. studies, he worked as a software developer, consultant, and data analyst for multinational companies in the IT services industry and has extensive experience developing applications for legacy systems using mainframe technologies, SAS programming, and advanced web-based applications. He also provided technical solutions for Fortune 500 companies’ day-to-day business operations through advanced data analytics. Social media applications, data analytics, machine learning, and natural language processing are among his research interests. He is fascinated by the enormous opportunities that “Big Data” can provide, as well as the advantages of using freely available data for better decision making by non-profits, for-profit organizations, and the general public. His research has been presented at a number of international conferences and workshops, including the Bright Internet Global Summit, the DRW privacy workshop, AMCIS, ECIS, and HICSS, and has been published in the International Journal of Information Management and Decision Sciences Journal. Naga enjoys playing tennis and traveling with his family. He often enjoys putting his analytical skills to the test by developing quantitative models using stock data from the global financial markets and analyzing the model performance.