“The Business Journal this week first reported the sportswear giant has given retailers permission to advertise 25 percent off Nike products year round. The sportswear giant previously limited how many weeks retailers could offer 25 percent discounts. The shift in minimum advertised price has already started to result in a steady stream of discounts advertised in Sunday newspapers and circulars.”
Our Prof. Ian Parkman said,”Discounts can diminish a brand’s value in the eyes of consumers, but the University of Portland’s Ian Parkman said Nike may be an exception.”
Read the full article here! Putting a price on Nike’s brand – Portland Business Journal