Prof. Ian Parkman weighs in on Nike’s pricing strategy changes

“The Business Journal this week first reported the sportswear giant has given retailers permission to advertise 25 percent off Nike products year round. The sportswear giant previously limited how many weeks retailers could offer 25 percent discounts. The shift in minimum advertised price has already started to result in a steady stream of discounts advertised…Continue Reading Prof. Ian Parkman weighs in on Nike’s pricing strategy changes