Our Misson

KDUP’s mission is to provide high quality music streaming, a creative outlet for musicians and performance artists, and community engagement for our members, the University of Portland community, and our audience beyond campus. Participation within KDUP provides an opportunity for students to come together to learn about music and broadcast journalism. Our mission and values are at the center of everything we do.

Our Values

  • Community: KDUP strives to serve our community, which includes our volunteer DJs, the UP community, and our audience. We strive to ensure that KDUP is a tight knit group where many students find their closest college friends. We value the bond that we create within our organization and with those outside of KDUP.
  • Inclusion: KDUP is a place where everyone can feel at home. We work to create a space where everyone feels welcomed, inspired, and free to be themselves. We value diversity, equity, and inclusion, those values are at the core of everything KDUP does and stands for.

Life on the Bluff Student Handbook

  • Creativity: KDUP is a music-based organization, though our creativity extends beyond music as well. We are a place where music lovers, artists, creatives, and everyone in between can share their art and passions.
  • Collaboration: KDUP seeks to create a collaborative space where everyone is heard and can share their opinions, ideas, and dreams in order to make a collective vision of KDUP. We work together to connect students to each other and the Portland music scene.
  • Leaving a Legacy: we strive for excellence in everything we do and aim to make it so that this unique community will continue to be a meaningful organization for generations of UP students to come.

Land Acknowledgement

We acknowledge the land on which we sit and which we occupy at the University of Portland. “The Portland Metro area rests on traditional village sites of the Multnomah, Wasco, Cowlitz, Kathlamet, Clackamas, Bands of Chinook, Tualatin, Kalapuya, Molalla, and many other tribes who made their homes along the Columbia River creating communities and summer encampments to harvest and use the plentiful natural resources of the area” (Portland Indian Leaders Roundtable, 2018). We take this opportunity to thank the original caretakers of this land.

To learn more about Portland’s diverse and vibrant Native community, please read Leading with Tradition, a document created by the Portland Indian Leaders Roundtable.