WEIDEN + KENNEDY
During spring and fall 2014, a team of PSOBA professors, led by Dr. Mark Meckler, engaged Portland’s most prestigious advertising agency, Weiden + Kennedy. W+K has over 600 employees and a global reputation, and sought a business school partner to provide access to the ‘MBA Mindset’ through means other than a traditional MBA. Meckler, working with professors Sam Holloway and Ian Parkman devised an innovative program where UP MBA classes will be held at W+K headquarters while W+K executives watch and learn as UP professors teach strategic thinking and marketing intelligence.
US BANK
During fall 2014, Drs. Brian Adams and Sam Holloway held ten events throughout the Portland metropolitan area with US Bank employees and their small business clients. The estimated total attendance was in excess of 500 people. The presentations dealt with developing innovative strategies to expand customer bases and current economic trends impacting both large and small businesses.