Entrepreneurship Stories ~ A spotlight series for highlighting the success stories of Business Entrepreneurs Q&A with Tommy ~ What do you do? I lead gaming partnerships at Nike, managing relationships with top gaming companies like Epic Games and EA. This role allows me to reimagine the Nike brand in new spaces, drive immersive activations, and…Continue Reading The E:Series ~ Tommy Pham (B.S./MBA)
What do you teach?…What are you working on? I continue to teach my normal rhythm of classes (even in this very abnormal time); Marketing Strategy for the MBAs and Marketing Research and Product Design and Development for the undergraduates. I’m very fortunate because the classes that I teach directly relate to my research interests outside…Continue Reading Q&A with Dr. Parkman
We are excited to announce that our graduate MBA Non-profit Management alum was recently named on the 40 Under 40 listing by the Vancouver Business Journal. Jenny Thompson is the Executive Director for the Vancouver Police Activities League (PAL). The Police Activities League of Vancouver is a non-profit organization that collaborates with law enforcement agencies…Continue Reading Alum Jenny Thompson named on 40 Under 40 List – Vancouver Business Journal.
“The Business Journal this week first reported the sportswear giant has given retailers permission to advertise 25 percent off Nike products year round. The sportswear giant previously limited how many weeks retailers could offer 25 percent discounts. The shift in minimum advertised price has already started to result in a steady stream of discounts advertised…Continue Reading Prof. Ian Parkman weighs in on Nike’s pricing strategy changes