When Philp Hogg completed the first step in the Continuing Education Certificate in Craft Beer Business Strategy, I discovered that he is a Certified Cicerone. What is a cicerone? A cicerone is to the beer industry, as a sommelier is for the wine industry. Cicerone.org explains it as, “those who achieve this certification have a…Continue Reading Why would a Certified Cicerone take our Certificate in Craft Beer Business Strategy?
Tag: Marketing
Prof. Ian Parkman weighs in on Nike’s pricing strategy changes
“The Business Journal this week first reported the sportswear giant has given retailers permission to advertise 25 percent off Nike products year round. The sportswear giant previously limited how many weeks retailers could offer 25 percent discounts. The shift in minimum advertised price has already started to result in a steady stream of discounts advertised…Continue Reading Prof. Ian Parkman weighs in on Nike’s pricing strategy changes
Design Week Portland: Designing a New Innovation Minor at UP with Prof. Ian Parkman
What do you wish you could have learned when you were in college? Practitioners, educators, students, and all other stakeholders in the Portland design community are invited to participate in a collaborate workshop helping the Innovation Task Force at the University of Portland apply tenets of design thinking to develop the structure, content, and mission…Continue Reading Design Week Portland: Designing a New Innovation Minor at UP with Prof. Ian Parkman
Tapping into Design at Design Week Portland
Tapping into Design: Creating User Personas in Craft Beer Craft beer is an integral part of the Portland community. Still, with 105 breweries in the metro area alone, how can great beers stand out in our increasingly saturated marketplace? Further, as craft beer consumers become increasingly promiscuous, how can craft breweries build consumer loyalty? This…Continue Reading Tapping into Design at Design Week Portland
Design Week Portland: Prof. Ian Parkman Designing for the Real World
Millennial Thinking: Designing for Problems Outside of the Classroom Busting out of academic silos, teams of interdisciplinary students from across the University of Portland campus will present their culminating posters, videos, and physical objects from a newly offered course: Business/Communication 391 Design Thinking and Cross-Disciplinary Research. This course draws students from all areas of the…Continue Reading Design Week Portland: Prof. Ian Parkman Designing for the Real World
Our UP Prof. Debra Stephens receives a glowing endorsement on her new book.
Professor Debra Stephens, along with Associate Professors Bill Barnes and Greg Hill, have come together to write a new book. Amazon describes it as, “an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation…Continue Reading Our UP Prof. Debra Stephens receives a glowing endorsement on her new book.