University of Portland Pamplin School of Business Assistant Professor of Marketing, Dr. Ashley Hass contributes to this article published by WalletHub: What should consumers take away from Farmers’ choice of celebrity endorsers (J.K. Simmons) and sponsorships (e.g., Farmers Insurance Open golf tournament), as well as its marketing more generally?…Continue Reading Dr. Hass lends expert advice to WalletHub
Tag: Marketing
What’s On Your Mind? Corporate Partner Spotlight: Oregon Tool
What’s On Your Mind~ Corporate Partner Series Laura Sorg, Oregon Tool’s Talent Acquisition Program Manager, shared how they are making a positive impact on people, communities, and landscapes. As a manufacturer of cutting tools for over 75 years, global stewardship has been at the heart of our business. We are dedicated to sustainability and making…Continue Reading What’s On Your Mind? Corporate Partner Spotlight: Oregon Tool
Q&A with Dr. Laird-Magee
What do you teach? In Fall I teach two sections of BUS 200, Principles of Marketing; BUS 443, International Marketing; and BUS 471, Promotions Management, which is the capstone for marketing majors. In spring I teach the same classes, just one BUS 200, and also teach BUS 524, Brand Promotions Management. What are you working…Continue Reading Q&A with Dr. Laird-Magee
Alumni Spotlight: Nicole Dunn (MBA ’20)
How did a business graduate degree help you? Pursuing my graduate degree at the University of Portland was an amazing experience that I think will continue to benefit me for years to come. My undergraduate degree was in Communications and I have been working in some capacity of corporate communications since graduating. I quickly learned…Continue Reading Alumni Spotlight: Nicole Dunn (MBA ’20)
An Evening On Sales and Entrepreneurship
Contributed by:Alex Boyd, Founder/CEO, RevenueZenJoe Barhoum, Pamplin School of Business Adjunct Professor and Founder, Conduit Construct On Thursday February 18, Professor Joe Barhoum’s class met virtually with Alex Boyd, local sales leader and the Founder/CEO of RevenueZen, a marketing agency that helps entrepreneurs build ideas into thriving businesses. Along the way, Joe and Alex shared…Continue Reading An Evening On Sales and Entrepreneurship
Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Prof. Sam Holloway was featured during an industry keynote at the Orchestrated 2017 conference in Portland. Since he couldn’t be there, they asked him to pre-record a video from Amsterdam about his sabbatical and what he was learning about the European beer market. The Pamplin School of Business collaborated with OBEER, Orchestra Software and their…Continue Reading Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!