University of Portland Pamplin School of Business professors, Dr. Sam Holloway and Dr. Mark Meckler are part of a new, national launch across the craft beer industry. A Portland-based craft brewery consulting company has joined a national group that has created an online portal to provide small breweries across the U.S. with access to resources…Continue Reading Oregon Live Spotlights New Crafting A Strategy/UniteCraft Partnership
Tag: Mark Meckler
Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Prof. Sam Holloway was featured during an industry keynote at the Orchestrated 2017 conference in Portland. Since he couldn’t be there, they asked him to pre-record a video from Amsterdam about his sabbatical and what he was learning about the European beer market. The Pamplin School of Business collaborated with OBEER, Orchestra Software and their…Continue Reading Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Why would a Certified Cicerone take our Certificate in Craft Beer Business Strategy?
When Philp Hogg completed the first step in the Continuing Education Certificate in Craft Beer Business Strategy, I discovered that he is a Certified Cicerone. What is a cicerone? A cicerone is to the beer industry, as a sommelier is for the wine industry. Cicerone.org explains it as, “those who achieve this certification have a…Continue Reading Why would a Certified Cicerone take our Certificate in Craft Beer Business Strategy?
Prof. Mark Meckler on Classic Institutional Theory and Parkinson’s Law in the war on Parking Permits in Portland!
People sure are funny about money! We’re weird about money. So why should we expect government to be any different? A few weeks ago the line outside the Portland State University Ben & Jerry’s stretched from the shop to the PSU Recreation Center and then looped back around a few weeks ago, when the ice…Continue Reading Prof. Mark Meckler on Classic Institutional Theory and Parkinson’s Law in the war on Parking Permits in Portland!
Tapping into Design at Design Week Portland
Tapping into Design: Creating User Personas in Craft Beer Craft beer is an integral part of the Portland community. Still, with 105 breweries in the metro area alone, how can great beers stand out in our increasingly saturated marketplace? Further, as craft beer consumers become increasingly promiscuous, how can craft breweries build consumer loyalty? This…Continue Reading Tapping into Design at Design Week Portland
Professors Holloway and Meckler are once again leading the conversation
Professors Sam Holloway and Mark Meckler are once again leading the conversation in the craft beer business arena. Large breweries have now, entered a strategic decline, merging and acquiring each other and chasing profits at the expense of future customers. Chasing higher profitability through lower-quality products and acquisitions might please shareholders, but it also fits…Continue Reading Professors Holloway and Meckler are once again leading the conversation