NEW! Sports Marketing Speaker Line-Up
Following the unveiling of our new “Sports Law Speakers Series” we are excited to announce the “Sports Marketing Speaker Line-up” as part of Sports Marketing (BUS 473/528).
Professor Natalie Abele has secured an amazing group of guest speakers from the Winterhawks, Nike, Portland Trail Blazers, FanWagn and more!
This course will provide students with an understanding of sports marketing, including the marketing of sports as well as marketing through sports.
Covered topics include event sponsorships, professional sports teams, governing organizations, sports media (broadcast, print, and Internet), licensing, and fan engagement.
Schedule
January 13th – Monica Schrock (Marketing Lead @ FanWagn)
January 27th – Jeff McGillis (COO @ Portland Winterhawks)
February 3rd – Zoe Galindo (Director of Partnership Strategy @ Portland Trail Blazers)
February 10th – Malia Pivec (Lifecycle Marketing Specialist @ Nike)
February 17th – Andy White (Founder & Executive Director @ Elite Sports Academy)
March 10th – Kelly Schukart (Vice President and General Manager @ Oregon Sports Properties)
March 17th –Brodi Sabiston (Sales Operations Manager @ Springbok Analytics)
March 24th – Whitney Ranson & Calvin Brawner (Senior Associate & Market Strategist @ Populous)
March 31st – Quinn Van Horne (Senior Designer @ Van Horne Brands)
April 7th – Steve Waters (CEO @ Backwoods Brewing)
Learn More
To learn more, please contact Professor Abele at- abelen@up.edu