Pamplin Professors Dr. Kolay and Dr. Hass
Dr. Kolay and Dr. Hass tapped by WalletHub and MoneyGeek to offer expert insights for topics on credit cards to insurance to digital marketing (Google searches).
Source: MoneyGeek (Featuring Dr. Kolay)
What APR might someone with no credit history expect from their first credit card?
Without any prior credit history, the APR on a first card is expected to be relatively higher. However, the credit card type can impact the APR on a first card. For instance, with a secured credit card, where the credit limit is determined by a security deposit used as collateral, the APR would generally be a single variable number, unlike unsecured cards with an APR range rather than a single percentage.
Source: WalletHub (Featuring Dr. Kolay)
What does it say about car insurance companies that so many have celebrity endorsers?
Purchasing any insurance product is not the same as shopping for anything else. The motivations are different since consumers really do not get any financial benefits for the money paid as a premium. Instead, it is the purchaser’s risk sensitivity plus the expectations of an accident that drive the purchase.
Source: WalletHub (Featuring Dr. Hass)
Do you think Google search results have deteriorated? Why or why not?
There have been studies coming out recently questioning the efficacy of Google searches. Some studies have found the accuracy of results has decreased, but one reason why it might feel that this has happened to consumers is because now you cannot see organic results when running the search.
Pamplin Presentations
Dr. Ashley Hass also recently presented:
- “AI in Marketing Higher Education.” Co-presenter: Siti Aqilah Jahari. Special Session of the 2024 Summer Conference of the American Marketing Association (AMA) Boston, MA. August 2024.
- “An Exploratory Study of the Impact of Speculators on Brand Community Member’s Engagement.” Co-presenters: Danielle Hass, Siti Aqilah Jahari, Emily Tanner.
- “Beyond the Filter: An Exploratory Study of the Impact of Following Influencers on Consumers’ Social Media Wellness.” Co-presenters: Debra Laverie, Siti Aqilah Jahari, Danielle Hass. Proceedings of the 2024 Summer Conference of the American Marketing Association (AMA) Boston, MA. August 2024.
Dr. Hass will present “Unplugged & Empowered: Nurturing Digital and Social Media Wellness for University Educators.” Co-presenters: Kelley Cours Anderson, Breanne Mertz. Special Session at the 2024 Conference of the Society for Marketing Advances (SMA) Tampa, FL this coming November 2024.