![](https://sites.up.edu/psoba/files/2023/09/WalletHub-logo.jpg)
![](https://sites.up.edu/psoba/files/2023/09/Headshot_Ashely-Haas.jpg)
University of Portland Pamplin School of Business Assistant Professor of Marketing, Dr. Ashley Hass contributes to this article published by WalletHub:
What should consumers take away from Farmers’ choice of celebrity endorsers (J.K. Simmons) and sponsorships (e.g., Farmers Insurance Open golf tournament), as well as its marketing more generally?