Tapping into Design: Creating User Personas in Craft Beer Craft beer is an integral part of the Portland community. Still, with 105 breweries in the metro area alone, how can great beers stand out in our increasingly saturated marketplace? Further, as craft beer consumers become increasingly promiscuous, how can craft breweries build consumer loyalty? This…Continue Reading Tapping into Design at Design Week Portland
Category: Student Experiences
Design Week Portland: Prof. Ian Parkman Designing for the Real World
Millennial Thinking: Designing for Problems Outside of the Classroom Busting out of academic silos, teams of interdisciplinary students from across the University of Portland campus will present their culminating posters, videos, and physical objects from a newly offered course: Business/Communication 391 Design Thinking and Cross-Disciplinary Research. This course draws students from all areas of the…Continue Reading Design Week Portland: Prof. Ian Parkman Designing for the Real World
McKena Miyashiro featured in Pearsoned blog
First-generation college student McKena Miyashiro, a native of Honolulu, Hawaii, came to the University of Portland, in Oregon, to study economics. She was drawn to the field for two reasons: she believed the quantitative and qualitative skills she would learn would make for a successful career, and studying economics would help her become better informed…Continue Reading McKena Miyashiro featured in Pearsoned blog
Dr. Sam Holloway heads to the Ohio Craft Brewer’s Conference
Dr. Sam Holloway will be presenting at the Ohio Craft Brewer’s Association Conference (OCBA) with two students, Brian Grafton and Kelly Terwisscha, from our Crafting A Strategy online certificate program. They will be in Cincinnati on February 7th to present “Brewery Growth – Optimizing Design & Funding with your Unique Growth Strategy.” Brian Grafton, R.A. NCARB,…Continue Reading Dr. Sam Holloway heads to the Ohio Craft Brewer’s Conference
Pamplin Business Students get an Etiquette Lesson!
On November 7th, Mindy Lockard came to the University of Portland and gave our Pamplin Professional Preparation Program (P4) students a lesson in the art of business etiquette. Students learned about the American and Continental styles of etiquette as well as the rules surrounding them. An enjoyable lesson and dinner was had by all. Mindy…Continue Reading Pamplin Business Students get an Etiquette Lesson!
mind the gap
mind the gap is a boutique consumer research agency located in Portland, Oregon. Since 2005, mind the gap has been working with a variety of clients across industries to create customizable consumer insight projects to help clients make decisions and implement change. Through the Pamplin School of Business, McKena Miyashiro, economics major, was able to…Continue Reading mind the gap