Dr. Parkman provides insight to PBJ’s Portland running club article

Professor Ian Parkman Portland Business Journal reporter Demi Lawrence digs into the running club landscape across Portland to explore the marketing opportunities that their meetups create for footwear and apparel companies. Pamplin School of Business’ Professor of Marketing, Dr. Ian Parkman, provides some insight. How Portland’s run clubs have become brand marketing opportunities By Demi Lawrence –…Continue Reading Dr. Parkman provides insight to PBJ’s Portland running club article

Pamplin Professors ~ Expert Insights

Pamplin Professors Dr. Kolay and Dr. Hass Dr. Kolay and Dr. Hass tapped by WalletHub and MoneyGeek to offer expert insights for topics on credit cards to insurance to digital marketing (Google searches). Source: MoneyGeek (Featuring Dr. Kolay) What APR might someone with no credit history expect from their first credit card? Without any prior credit history,…Continue Reading Pamplin Professors ~ Expert Insights

FinanceBuzz ~The U.S. Cities Where It’s Easiest To Save Money [2024]FinanceBuzz ~

Professor Brian Adams Dr. Brian Adams was tapped by FinanceBuzz to offer expert insights for their study, “The U.S. Cities Where It’s Easiest To Save Money [2024].” Professor Adams contributes key findings to factors that may be contributing to these national trends.  What are some factors that might be influencing more expensive versus less expensive metropolitan areas?…Continue Reading FinanceBuzz ~The U.S. Cities Where It’s Easiest To Save Money [2024]FinanceBuzz ~

Banks have been closing branches at a rapid pace. Here’s how it’s impacting Oregon

Professor Brian Adams “What the research has shown is that customers tend to use digital or online banking not as a substitute, but as a complement to in-person branch bank services,” Adams said. “There is still the need for in-person services when customers have something more complex, beyond moving money between their accounts or depositing…Continue Reading Banks have been closing branches at a rapid pace. Here’s how it’s impacting Oregon