Our UP Prof. Debra Stephens receives a glowing endorsement on her new book.

Professor Debra Stephens, along with Associate Professors Bill Barnes and Greg Hill, have come together to write a new book. Amazon describes it as, “an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics.  Balancing a strong academic foundation…Continue Reading Our UP Prof. Debra Stephens receives a glowing endorsement on her new book.

Gynesonics

As a double-major in Finance and Marketing, I thought that I would have to choose between the two when finding a summer internship. Luckily, however, I was given the opportunity to gain experience in both departments through a joint internship, set to last 3 months. These first 6 weeks, I will be working with Marketing…Continue Reading Gynesonics

Featured Class: Product Development

Within the Pamplin School of Business lies an array of electives that cover a variety of topics that are relevant in today’s business world. One of the newest classes to be added to this already impressive list is Product Development (BUS 491) taught by Dr. Ian Parkman. Geared towards Marketing and Entrepreneurship majors, this seminar style class…Continue Reading Featured Class: Product Development

Professors Holloway and Meckler are once again leading the conversation

Professors Sam Holloway and Mark Meckler are once again leading the conversation in the craft beer business arena. Large breweries have now, entered a strategic decline, merging and acquiring each other and chasing profits at the expense of future customers. Chasing higher profitability through lower-quality products and acquisitions might please shareholders, but it also fits…Continue Reading Professors Holloway and Meckler are once again leading the conversation

Winners Announced – $100K Venture Competition

This year thirty-four teams participated in the $100K Challenge Venture Competition. We want to thank all our judges, mentors, sponsors, faculty and staff that helped to make the event a success and prepared the students for their outstanding presentations. All the judges reported the presentations were more advanced than any in previous year and the choices…Continue Reading Winners Announced – $100K Venture Competition