Professor Ian Parkman Portland Business Journal reporter Demi Lawrence digs into the running club landscape across Portland to explore the marketing opportunities that their meetups create for footwear and apparel companies. Pamplin School of Business’ Professor of Marketing, Dr. Ian Parkman, provides some insight. How Portland’s run clubs have become brand marketing opportunities By Demi Lawrence –…Continue Reading Dr. Parkman provides insight to PBJ’s Portland running club article
Pamplin Professors ~ Expert Insights
Pamplin Professors Dr. Kolay and Dr. Hass Dr. Kolay and Dr. Hass tapped by WalletHub and MoneyGeek to offer expert insights for topics on credit cards to insurance to digital marketing (Google searches). Source: MoneyGeek (Featuring Dr. Kolay) What APR might someone with no credit history expect from their first credit card? Without any prior credit history,…Continue Reading Pamplin Professors ~ Expert Insights
Alumni Spotlight ~ Areej Mulla (MSOTM ’23)
QuickTakes Q&A What are you doing now as a UP Pamplin Alumna? I’m currently working as an Information Security Analyst for The Standard. I’m also an active member of Women in Cybersecurity and Beta Gamma Sigma. Why did you choose UP Pamplin? I was looking for a master’s program in the field of information systems…Continue Reading Alumni Spotlight ~ Areej Mulla (MSOTM ’23)
Nonprofit Spotlight ~ Annie Cole (MA HESA ’18, EdD ’21)
You are an alumna of University of Portland – Why did you choose UP? Before I became a graduate student at UP, I joined the campus as a staff member in the Shepard Academic Resource Center. Being a first-generation college student myself, with a background in social work, I knew I wanted to help guide…Continue Reading Nonprofit Spotlight ~ Annie Cole (MA HESA ’18, EdD ’21)
Faculty Research Spotlight Series ~ Dr. Hass
Dr. Ashley Hass, Professor of Marketing Research Highlights Focusing on digital marketing, social media influencers, and consumer’s digital and social media wellness. “Social Media (SM) Wellness” is the optimum state of well-being that a consumer pursues while intentionally managing SM consumption accessible on mobile devices and other digital technology through the awareness of how such…Continue Reading Faculty Research Spotlight Series ~ Dr. Hass
Welcome to UP Oregon DECA!
The Pamplin School of Business was pleased to welcome Oregon DECA chapter leaders and students to campus this past month. With the fantastic coordination of University of Portland’s Events team and Bon Appetit’s Catering teams – DECA guests had the opportunity to stay overnight on campus at Corrado Hall and experience a bit of the…Continue Reading Welcome to UP Oregon DECA!