This year’s Giving Tuesday event was a huge success, according to Amy Eaton, development. It was a record-breaking year for Giving Tuesday, as the UP community:
- Beat the goal of attaining 400 gifts in a 24-hour period
- Raised $180,753 from 554 gifts and pledges, from 538 donors for the day
- Increased the total number of gifts raised that day, from 2017, by 38% and increased the amount raised by 89%
- Secured an additional 210 GOLD (graduates of the last decade) donors through a TOP (Telephone Outreach Program) Pre-Giving Tuesday Drive and raised $14,021.
With the pre-event Pre-Giving Tuesday Drive and day of efforts, the team was able to establish an overall new record of 741 gifts and $189,118 raised for Giving Tuesday campaign. This event is important to our end of year fundraising efforts and is also a warm-up to our #PilotsGive campaign.
For more information, contact Amy Eaton, development, at eaton@up.edu.