University of Portland Pamplin School of Business professors, Dr. Sam Holloway and Dr. Mark Meckler are part of a new, national launch across the craft beer industry. A Portland-based craft brewery consulting company has joined a national group that has created an online portal to provide small breweries across the U.S. with access to resources…Continue Reading Oregon Live Spotlights New Crafting A Strategy/UniteCraft Partnership
Tag: Craft Brewing
Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Prof. Sam Holloway was featured during an industry keynote at the Orchestrated 2017 conference in Portland. Since he couldn’t be there, they asked him to pre-record a video from Amsterdam about his sabbatical and what he was learning about the European beer market. The Pamplin School of Business collaborated with OBEER, Orchestra Software and their…Continue Reading Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Why would a Certified Cicerone take our Certificate in Craft Beer Business Strategy?
When Philp Hogg completed the first step in the Continuing Education Certificate in Craft Beer Business Strategy, I discovered that he is a Certified Cicerone. What is a cicerone? A cicerone is to the beer industry, as a sommelier is for the wine industry. Cicerone.org explains it as, “those who achieve this certification have a…Continue Reading Why would a Certified Cicerone take our Certificate in Craft Beer Business Strategy?
Tapping into Design at Design Week Portland
Tapping into Design: Creating User Personas in Craft Beer Craft beer is an integral part of the Portland community. Still, with 105 breweries in the metro area alone, how can great beers stand out in our increasingly saturated marketplace? Further, as craft beer consumers become increasingly promiscuous, how can craft breweries build consumer loyalty? This…Continue Reading Tapping into Design at Design Week Portland
Sam Holloway, expert in the Craft Beer business, weighs in on the radio and in the Men’s Journal this week!
Professor Sam Holloway will be a featured guest speaker on KBVM 88.3 FM Mater Dei Radio July 21st at 7:30pm. He will be joining The Thirsty Catholics in a discussion about the strategy of successful craft brewing. In case you miss it, here is the link to the recorded episode. You may know by now, Dr. Holloway is always…Continue Reading Sam Holloway, expert in the Craft Beer business, weighs in on the radio and in the Men’s Journal this week!
Prof. Sam Holloway talks about the Influx of Big Money in the Brewing Industry.
Our very own Prof. Sam Holloway talks to the Portland Tribune and explains how the complex world of craft brewing may or may not be affected by the influx of big money. Take a look! “…Holloway has been speaking around the country about the impact of craft breweries. His message? “If you’re a civic leader…Continue Reading Prof. Sam Holloway talks about the Influx of Big Money in the Brewing Industry.