University of Portland Pamplin School of Business professors, Dr. Sam Holloway and Dr. Mark Meckler are part of a new, national launch across the craft beer industry. A Portland-based craft brewery consulting company has joined a national group that has created an online portal to provide small breweries across the U.S. with access to resources…Continue Reading Oregon Live Spotlights New Crafting A Strategy/UniteCraft Partnership
Tag: craft beer business
Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Prof. Sam Holloway was featured during an industry keynote at the Orchestrated 2017 conference in Portland. Since he couldn’t be there, they asked him to pre-record a video from Amsterdam about his sabbatical and what he was learning about the European beer market. The Pamplin School of Business collaborated with OBEER, Orchestra Software and their…Continue Reading Prof. Sam Holloway gives keynote in Portland from Amsterdam at the Orchestrated 2017 Conference and launches a new Text Book!
Professors Holloway and Meckler are once again leading the conversation
Professors Sam Holloway and Mark Meckler are once again leading the conversation in the craft beer business arena. Large breweries have now, entered a strategic decline, merging and acquiring each other and chasing profits at the expense of future customers. Chasing higher profitability through lower-quality products and acquisitions might please shareholders, but it also fits…Continue Reading Professors Holloway and Meckler are once again leading the conversation