Professor Sam Holloway will be a featured guest speaker on KBVM 88.3 FM Mater Dei Radio July 21st at 7:30pm. He will be joining The Thirsty Catholics in a discussion about the strategy of successful craft brewing. In case you miss it, here is the link to the recorded episode.
You may know by now, Dr. Holloway is always sought after for commentary and analysis of the Craft Beer Industry. The Men’s Journal in a recent article asked Professor Holloway to weigh in on the interesting turn of events that has occurred in the beer industry that is translating into a win for craft beer.
Here is an excerpt from the article in the Men’s Journal:
“The U.S. Department of Justice has approved Anheuser-Busch InBev’s purchase of its biggest rival, SABMiller. This is the penultimate green light in the long march to create a worldwide beverage superpower.”…”Though the resulting company will control nearly 30 percent of the world’s beer, at least in America, craft beer may be the winner in this deal.”
“The Brewers Association’s response was far from celebratory, but overall it’s a win for craft beer and its fans, says Sam Holloway, a University of Portland professor of entrepreneurship and founder of Crafting a Strategy. “The Brewers Association deserves credit,” Holloway says. “They’ve drawn a line in the sand and made a dent in the AB InBev system.” In fact, craft beer appears to have greater protection as a result of the merger.”
You can read the full story at http://mjm.ag/29QJPz2
Men’s Journal, “Why Anheuser-Busch InBev Buying SABMiller Is a Win for Craft Beer” by Matt Allyn.