• Senior Director of Product Marketing: Leads product marketing team that is the main liaison between engineering, sales, services, and the end-use customers. Translated technical products, features and capabilities into content that was value oriented and easy to understand.
  • Global Digital Brand Marketing: Manage the seasonal consumer engagement plans from planning and development through launch and reporting, focusing on a clear set of KPI’s.
  • Global Marketing Director: Developed strategic go-to-market launch plans that have supported several critical product launches that realized higher than planned sales forecasts. Partnered with global sales teams, retailers, and 15+ distributors on region-specific strategies.
  • Marketing Communications Coordinator: Lead and support marketing and communications efforts for a small education-focused nonprofit for gifted youth.
  • Head of Marketing: Controlled demand creation for a start-up apparel brand for consumer engagement.
  • Proposal Manager: Leading pursuit efforts and pulling together strategic proposals to win work. Working side-by-side with technical and marketing team members to prepare high-quality and client-focused submissions.
  • Director of Consumer Engagement: Established vision and led new global loyalty program for brand. Partnered with cross-functional teams to align program goals to business and brand strategy.
  • Marketing Coordinator:  Provide direct support to the sales and management team and support the funnel flow from beginning to end.
  • Director of Marketing: Leading and directing the marketing efforts to make content and email marketing, print advertising, conversion rate optimization and e-commerce.
  • Digital Strategist: Developed integrated strategy for website redesign with the addition of social media, and provided recommendations to improve user experience with new design.
  • Marketing Director: Implement and create social strategy based on departmental and revenue goals; maintain postings, and analyze insights. Maintain property listings, monitor and respond in a timely manner to all customer reviews on third-party and social media sites. Build, schedule, and review reports for email marketing campaigns within CRM software to increase revenue across all outlets.
  • Marketing Team Lead: Manage team and liaise directly with internal departments to focus on planning and executing marketing strategies including digital, collateral, public relations and event support. Responsible for the marketing systems and data infrastructure that enables campaigns, performance, and ROI reporting to continue to expand digital revenue generation.
  • TEAM Sports Merchant: provide the core consumer, the athlete, with a complete apparel/footwear assortment that covers off on the player, coach, and the fan. Through sales analysis, market insights, and cross-functional collaboration, I aim to grow these businesses by making sure the right product, shows up at the right place, at the right time, at the right price.
  • Director of Marketing Communications.: Responsible for developing and executing strategic global marketing plan to drive highly-qualified inbound and off-line sales leads with focus on marketing ROI. Actively working to reposition the company within its market segments and position the company in new strategic markets.
  • Marketing Manager: Provide members with custom insights, tools and actionable solutions that enhance practice performance and impact outcomes. Develop, implement, and manage strategic marketing plans and initiatives that grow businesses and strengthen customer relationships.
  • Content Marketing Senior Associate: Present content topics and plan marketing editorial calendar and report on the performance of each content piece. Write and design graphics for eBooks and handouts while producing webinars. Plan and execute email-marketing campaigns for trade shows, including a social media and sales enablement cross-promotion strategy.
  • Marketing Coordinator of Media Solutions: Manage heavy calendaring and meeting planning, presentation support, invoice processing, expense reports and corporate purchases. Work closely with other teams to keep up-to-date on company policies and practices. Support team transition with new systems and reporting for goal tracking, team-wide budgeting and company-wide communication.
  • Marketing Manager: Strategic oversight for marketing commercial card payment programs. Specific focus areas with new customer acquisition, retention, and engagement. Manages client relationship with direct responsibilities for portfolio program growth and retention.
  • Director of Product Marketing: Manage a portfolio of several automated products with an emphasis on gaining market share, increasing customer penetration and adoption, competitive positioning and next generation product development.
  • Senior Manager of Field Marketing: Manage field-marketing program focused on specialty channels to drive brand desire with store associates & consumers and ensure visual excellence at point of purchase.   Drive key product launches and execution in market.  Develop digital product training, tools and storytelling in collaboration with agency partners.
  • Director of Brand Marketing: Driving brand strategy, positioning and communications to ensure perfect planning and execution of each partner’s communication plan.
  • Social Marketing Program Manager: Develop and implement the social media editorial and campaign strategies for US developer and IT professional communities. Collaborate with Microsoft product and audience marketing teams to execute integrated social media campaigns.
  • Campaign Project Manager: Manage development and delivery of content for projects of varying sizes and complexity, including assets for web, mobile, email, digital advertising, third-parties, events, in- store displays, and print channels. Build and maintain strong partner relationships with business teams across the organization and support strategy development, annual planning and coordination with partner groups.
  • Marketing Operations Specialist: Work to create scalable processes that ensure best practices in lead generation and database management. Conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. Work in a fast-paced environment managing multiple projects at once.
  • Marketing Manager: Develop go-to-market strategy for company. Plan and execute PPC and display campaigns, create web content and optimize web properties for SEO, participate in data governance committee at the company-wide level.
  • Digital Product Manager: Serve as liaison between upper management, stakeholders, developers, freelancers, and partners. Data analysis and report creation for conversion metrics. Design and improve processes for communication of status updates, timetables, deliverables, and feature changes, KPIs.
  • Chief Operating Officer: Assess, prescribe and implement solutions that yield a strong return on investment and generate results. Recruit, interview and onboard new team members. Head up team development through goal setting and review process.
  • Project Manager: Manage content delivery while building relationships with partners. Analyze and present delivery metrics with content partners to facilitate the smoothest delivery process. Train and mentor content specialists including but not limited to assisting with workflow issues and ensuring the team is cognizant on process change.
  • Director of Consumer Acquisition Strategy: Spearhead consumer acquisition marketing strategy and execution.
  • Marketing Director.: Digital strategy, SEM, SEO, SMM, market research, e-commerce, email, product merchandising, customer relations & retention, content development, outbound communications, partner management, blogging, web design, direct mail, graphic design, and sales.
  • Project Manager: Oversee brand build via photo shoots, video, asset creation, and events.