During the summer of 2017, I was grateful to get a position as a Marketing and Fundraising intern at a non-profit organization called PATCH. The mission of PATCH is to support and improve the quality and availability of care for the young people of Hawaii. As an intern, I helped to promote their mission through creating video, photo, and promotional content that brought awareness to the importance of quality child care and how PATCH can service the community in that capacity.
My internship lasted for about 4 months, starting in May and ending in August. The main set of projects I did were to create commercials that explained the services PATCH provides to families and child care practitioners. For instance, the first commercial I made focused on two child care practitioners in Hawaii. It highlighted what they do as childcare practitioners. I met with each of the providers and interviewed them to hear their story of why they became a provider. I also visited their daycares where I filmed their experience working with children. The purpose of the video is to explain the importance of child care practitioners in the hopes that people will see this as a worthy vocation.
In total, I created four videos which aired on TV and were posted to PATCH’s social media channels such as Facebook and YouTube. In addition, I took promotional pictures which are on flyers, brochures, and their main website which help to promote their services. I was also featured on the cover of one of their newsletters as well as the homepage of their website. I also had the chance to update and manage their databases and main website. For example, I was asked to update a page on their main website with new information about a program they offer. Using WordPress, I managed the backend of their website and uploaded the new information.
Being able to do all of these things was very rewarding. What was more empowering, however, was the feedback I got from people that I worked with. My supervisor was very supportive of me and was always there to help me with my next task. The staff at PATCH created such a comfortable environment for me. From day one, they made me feel welcomed and offered me constant encouragement throughout my time there. I learned how to network with the people I worked with as well as communicate efficiently to get the work done. I loved going to PATCH every day because of the people, environment, and the opportunity it provided.
Working at PATCH provided such a valuable experience for me. From learning to network and communicate effectively in the workplace to creating content shown on TV and internet, I grew in knowledge and experience during my time there. Now having the time to reflect, I am glad I made the decision to seek out an internship. PATCH provided everything I was looking for, and then some. It gave me a little taste of how to work in the workplace, but, more importantly, it gave me a good experience. Now, I can take that experience and apply it to my life. As I continue my education here at UP, I feel confident about the future ahead.
~Cyrus Maunakea is a Marketing student at the Pamplin School of Business